BEFORE
YOU
SHOOT
LET’S PLEDGE TO
STOP ANTI-BLACK
AD CASTING
In the wake of 2020 Black Lives Matter demonstrations, an international survey of racism in advertising casting received 500 responses.
The research results confirmed that the marketing world is ready to take action against anti-black advertising casting practices. Everyone across the marketing and advertising world is now invited to make a pledge.
THE PLEDGE
1.
I Will Stand Up
Or Be Complicit
Silence on issues of anti-Blackness are in themselves violent acts of complicit behaviour. Speaking up at work against anti-Black comments, requests or decisions is difficult but must be done.
2.
I Will Demand
More Black
Decision Makers
An important step towards accelerating diverse business practices is having Black people represented in decision making positions. Each of us has the power to invite new voices to the table.
3.
I Will Demand
A Safe Forum
For Discussion
Anti-Black behaviour, comments and experiences can cause people to become hurt, confused and angry. It is important companies create protocols and safe spaces to discuss and work through these issues as they arise.
PLEDGE AND DOWNLOAD THE REPORT
As Seen On
Cannes Live talk and research report created by Alex Bennett-Grant CEO of WE ARE Pi
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